Gone are the days of waiting for a label, studio, or publishing house to call you for that big break. Times have changed from big corporations choosing the next big thing to you deciding you already are. Truth be told, distribution is the major asset larger companies have over smaller businesses and independents. You might add a budget and staff but building your own platform of listeners, viewers, and followers leads you there and it is all possible if you keep creating content.
Brand recognition and the audience is what you’re after. Brand recognition is the extent to which the general public (or an organization's target market) is able to identify a brand by its attributes. Create engaging content that’s true to your brand. See yourself as an entity and make moves that reflect you’re a business. Keep these three keys in mind:
Delivery. Time and channel are important. Release songs, shows, and other content on a regular basis. Your audience should become accustomed to hearing from you on a regular basis. Set a schedule for yourself (and depending on your industry share it with your following); release one show every Friday on specific platform; drop a new single once month on distribution channel X, etc.
Quality. Never sacrifice quality. While doing the best with what your resources can provide, create quality content with your own tone and voice.
Consistency. Delivering quality content over an extended period of time leads to brand recognition and loyalty. Your audience needs to feel as if they know you. Consistently producing content in as specific industry causes you to be seen as an expert and the go-to brand in your specific area of focus.
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