Bold Branding: McDonald's Flipped Out

March 9, 2018

While I am not a fan of the menu, I do appreciate how McDonald's consistently showcases people who look like me in ads. Call it targeting if you will, but there are companies thats specifically say they don't make product for black people hence the absence of us in commercials, print advertisement and more. The lack of representation should be a news flag for buyers. 

 

Back to McDonald's. In celebration of National Women's Day on March 8th, a local California McDonald's owned by Patricia Williams and her two daughters had their Golden Arches flipped to reflect a W for of course...women. This is a very bold and noteworthy statement for a brand to make as it is altering his identity to salute their audience. 

 

Check out the flip and Patricia Williams story. 

Today, on International Women’s Day, we flip our Golden Arches to celebrate the women who have chosen McDonald’s to be a part of their story. In this video, we are proud to share the story of our very own Patricia Williams, who was determined to show her daughters the value of hard work. 30 years later, she and her daughters are the owners of 18 McDonald's restaurants.

 

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