When it comes to business and branding it is often advised to know your competition. To be aware of others in the industry is important but the amount of time placed in researching them takes away from making you better.
Imagine running a race. The energy spent on looking back at competitors takes you off track. The same is true in building a business. Focus on creating better products and services. Focus on making a dynamic experience for your tribe; that’s where your resources should be spent. Check out this vid of Oprah expressing this concept in her own words.
Happy Branding. OWN Your Greatness.
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