The story of Starbucks smells just as good as a warm cup of Teavana Oprah Chai Tea Latte. Brooklyn bred CEO, Howard Schultz, grew up in Canarsie's Bayview Houses of the NYC Housing Authority aka the projects. Fast forward from his humble beginnings, Schultz is running a multibillion dollar coffee enterprise. I always ask myself: what are companies like Starbucks really selling? Coffee is a commodity sold by plenty of brands and people. So, what makes Starbucks stand out from the rest?
It's Love. Hidden in plain sight, love is served in every mug , plastic cup, and paper bag Starbucks lovers receive on each visit to one of the 21,000 stores in over 65 countries. Their mission: to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time. Your mission statement steers the entire business. It all comes back to you accomplishing the principal goal.
Establishing a company should be based on who and what you serve not so much as what you want to get out of it. Yes, there are rewards from being your own boss but true entrepreneurship is solving other people's problems; even if it consists of satisfying the taste buds of millions of people with Pumpkin Spice Lattes, Salted Caramel Mocha, and my personal favorite - Strawberry - Banana Smoothies. The way you do what you do is what sets you a part.
As you build your empires, corporations, publishing giants, record labels, dance academies and everything else you have your hands on think about your mission. Keep in mind you are dealing with real people with real issues, wants, and needs. Think past the tangible products and services you render, and uncover the heart of who your company is because in the end Love has everything to do with it.