Russell Simmons & Steve Rifkind Create ADD52 - How Independent Artists Will Soon Run The World.

May 21, 2014

A voice inside of me is saying...Independent Artists will soon rule the World. Well not exactly the world but an industry that is definitely making a shift in favor of the Independent Artist. 

 

Many of you may not know this but my brother is a well known ghostwriter in the Hip Hop & R&B industry. I remember when he got a record deal and hearing his music on HOT 97. Now I can hear a song he wrote and not even know it. It's really exciting.

 

But the industry has changed. With the creation of ReverbNation, YouTube, and social media, the elements of a major record label are sitting at a young star's finger tips. Looking closely you'll notice distribution channels and reach all around.

 

One major addition to the music industry is ADD52.com, a talent discovery platform reinventing how emerging artists and fans share music. Fifty-two unsigned artists will be featured for fifty-two weeks. Created by Russell Simmons and Steve Rifkind ADD52 gives unsigned artists the opportunity to get discovered and signed by All Def Music. Those selected will be eligible for increased production budgets, studio time and industry mentorship as well as exposure on Samsung's new streaming radio service Milk Music.

 

This is not only a great chance for artists but for others in the creative industries like producers, publicists, stylists, and bloggers. It's a sure sign of my preminition coming true. 

 

Visit Add52.com for more information about how you can be the next big thing in music. 

 

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